Videos accusing Moroccan watermelons of containing pesticides or worms have triggered a collapse in demand. Despite reassuring ONSSA controls, the fruit price has plummeted to 1 dirham per kilo on some markets.
Morocco spent 203.5 billion dirhams importing finished consumer products in 2025. A record bill, driven by cars, medicines and electronic devices, while the kingdom simultaneously seeks to strengthen its local production.
The debt of Moroccan households increased by 6.9% in 2025, its fastest growth in thirteen years. It now reaches 456 billion dirhams, driven mainly by the sharp acceleration of consumer credit.
Morocco’s economy recorded its strongest growth in nearly a decade in 2025. But behind the 4.9% GDP progression lies a significant gap: investment surged 16.3%, while household consumption increased by only 1.2 %.
Morocco is one of the world’s largest date importers, but its exports to Germany are exploding. The paradox rests on a simple strategy: import affordable varieties and reserve Moroccan Medjool for the high-end European market.
The price decrease recorded in Morocco in June 2026 was not felt uniformly across the country. While several cities experienced a marked decline in their consumer price index, Safi and Oujda moved against the national trend.
Food prices fell in Morocco in June 2026, but this overall decline masks sharply contrasting shifts across store shelves. While vegetables and several staple products became cheaper, fish, fruits and certain beverages moved in the opposite direction.
Morocco is among 29 destinations targeted by a British warning about risks of methanol-contaminated alcohol . This toxic product can cause serious visual disturbances, blindness or death.
Social media posts have raised doubts about watermelon in Morocco. However, ONSSA assures that controls conducted on hundreds of samples revealed no health non-compliance .
Red meat prices remain high in Morocco even after Eid. Facing lamb at over 180 dirhams per kilo and beef around 130 dirhams, many families are reducing their purchases.
Price increases attributed to Centrale Danone are sparking a new wave of criticism in Morocco. On social media, calls for boycott are resurfacing, echoing the 2018 campaign.
Once a popular and affordable fruit, the prickly pear is now selling for up to 6 dirhams per unit in certain Moroccan cities. This price increase is reigniting the debate over pricing, even as production is beginning to recover.